Lily Wilson

Purpose-Driven Marketing & Event Coordinator

Phone:

508 - 654 - 3140

Email:

lilyw9013@gmail.com

Location:

Boston, Massachusetts

My Background

I’m Lily, a creative passionate about blending design, storytelling, and strategy. With a background in marketing, visual communication, and event production, I bring ideas to life both digitally and in person. From designing campaigns and coordinating activations to developing thoughtful content, I strive to create experiences that feel intentional, engaging, and human. I’ve collaborated with startups, higher education, and community-driven businesses, and I’m always excited to explore what’s next!

Work Experience

2025-Present
Associate Marketing & Event Manager, It's Lifey

2024-Present
Event, Marketing, & Corporate Engagement Assistant, Massachusetts Institute of Technology

2023-2024
Hospitality & Marketing Intern, The Spiral Staircase

2023-2024 Assistant Event Coordinator, Social Bird Events

2022-2024 Campaign Canvasser, Jef Associates

Coordinated 10+ monthly workshops and networking events, partnering with Fortune 500 companies to deliver branded career activations and strengthen professional engagement.
Led the MIT Fall Career Fair for 4,000+ attendees, driving social media strategy, designing Canva content, and managing company collaborations to enhance reach and attendee experience.
Oversaw end-to-end event operations, including budgeting, registration, vendor coordination, and post-event reporting, ensuring seamless execution and measurable outcomes.
Managed Instagram promotional campaigns, scheduling posts and designing content to increase engagement by 20%.

Partnered with the CMO to design newsletters and marketing materials, contributing to a 5% increase in member retention.
Optimized member onboarding for 50+ clients using Club Automation, supporting the CFO with event and membership registration.
Supported digital and traditional marketing campaigns, boosting brand visibility and engagement through initiatives such as a soft launch candlelit dinner event and targeted news blasts.
Developed content strategies that increased website traffic and maintained well-organized marketing databases.
Conducted outreach to high-profile local businesses to establish and strengthen strategic partnerships, fostering collaboration and expanding brand reach.
Designed a venue brochure that effectively showcased the club’s rental spaces and amenities, helping attract new clients and event inquiries.

Directed integrated marketing initiatives, including email funnels, cold outreach, and digital ad campaigns, increasing audience engagement and conversion rates.
Designed branded visual assets in Canva, including a digital advertisement published in The Swellesley Report and a Keynote presentation featured at the Metrowest Conference for Women.
Cultivated and maintained vendor, partner, and sponsor relationships, streamlining logistics and supporting long-term event success.
Collaborated with cross-functional teams to align creative direction, event branding, and marketing messaging with overall business objectives and audience insights

Supported planning and execution of private parties and corporate events, coordinating logistics from pre-event preparation to post-event breakdown to ensure seamless guest experiences.
Designed and assembled custom décor, signage, and creative installations, contributing to visually cohesive and memorable event atmospheres.
Collaborated with local vendors and freelance assistants, onboarding and mentoring new team members to maintain event quality and consistency.
Balanced multiple roles simultaneously event coordination, design production, and administrative support, while meeting tight deadlines and client expectations.
Assisted in managing event schedules, design boards, and client communication, ensuring clarity across planning teams and delivering projects on time.
Recognized for maintaining composure under pressure, solving day-of challenges calmly, and creating a positive, team-oriented environment.

Completed over 1,200+ voter outreach calls per week, effectively communicating key campaign messages and policy issues to targeted voter segments.
Maintained an average call-to-conversion rate of 25%, successfully persuading undecided voters and increasing candidate support in key districts.
Collaborated with campaign leadership to refine phone scripts and outreach strategies based on real-time voter feedback and data insights.
Contributed to exceeding campaign outreach goals by helping the team achieve 90%+ weekly call completion targets.
Demonstrated strong communication and active listening skills to build rapport and encourage civic engagement among diverse voter demographics.

Testimonials

"Lily's work ethic is unparalleled. She integrated seamlessly with our team, even mentoring freelance assistants to ensure our events ran smoothly. Her positive attitude was contagious, even in the most stressful situations. I vividly recall moments when Lily's calm demeanor defused tense situations. Her tenacity, calming presence, and willingness to put in the work are exceptional and highly valued qualities. She listens well to feedback, adapts quickly, and always goes above and beyond expectations."

-Kara Mitchell, Founder and Lead Event Consultant of SocialBird Events

"Lily, thank you so much for your help with the Grant Writing Training Certificate Seminars last week. You did a wonderful job, and I was so grateful for your help. I appreciated your thoughtfulness and thorough attention to detail. I send you all my thanks! "

-Amanda Cornwall, Associate Director, Graduate Student Professional Development

"Lily, thank you so much for being such a delightful colleague to work with during events. You send the most thoughtful reminders, like bringing our laptops and chargers, helping me with ordering food for my events (LAST MINUTE), and helping us all keep a clear head at Spring Career Night. I'm so glad you've joined our team at CAPD!"

-Alexandria Yen, Program Director, Postdoctoral Career & Professional Development

"Lily, thank you so much for all of your help creating the PO for the Research Slam catering order and all of your many offers of support! I'm so grateful to be able to rely on such a knowledgeable and helpful co-worker! Thank you for being so kind and patient with us!"

-Alexis Boyer, Assistant Director, Graduate Student Career Services