It's Lifey Advertisement

Client: Jen Newberg, Founder of It's Lifey

Overview:
Designed an animated GIF for The Swellesley Report newsletter to capture the essence of the It’s Lifey retreats, which focus on healing, connection, and self-renewal. Translated the retreat’s emotional and mindful atmosphere into a simple, looping animation that brings movement and engagement to a digital platform.

Key Results:
Created a visually engaging GIF that conveyed the retreats’ theme of connection in a digital format.

Enhanced the newsletter’s storytelling and user experience by adding motion that draws attention and evokes emotion.