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Brand Identity- Refinery 925 Recycled Metal Refining

Graphic. Design

Brand Identity & Strategy

Date

April 2023

Project Overview:
Refinery 925 is a brand concept inspired by a personal family heirloom, a sterling silver ring passed down through generations. The project represents a metal refining company that specializes in recycled silver, aiming to bring the same sense of timeless quality and sentimental value found in heirloom pieces to its brand identity. By focusing on sustainable practices and refined craftsmanship, Refinery 925 ensures that each piece of recycled metal retains a connection to its history while being repurposed for future generations.

Problem It Solves:
In today’s world, there is a growing need for sustainability, especially within industries like jewelry and metalwork, where the extraction of raw materials often contributes to environmental degradation. Consumers are becoming more mindful of where their products come from and how they are made, seeking out options that reduce their carbon footprint while still maintaining high-quality standards.

Refinery 925 addresses these concerns by offering a solution that focuses on recycled metal refining. The company repurposes old metals, reducing the need for new mining, while preserving the unique qualities of each material. This not only promotes eco-friendly practices but also allows consumers to own pieces with a deeper story, reflecting the heirloom tradition and longevity, much like the sterling silver ring that inspired the brand.

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