Why Supporting Women-Owned Businesses Has Changed the Way I Work

Over the past few years, I’ve had the chance to work alongside some incredible women-owned businesses, helping them bring ideas to life, launch services, and grow their presence. Each experience has reminded me that building something meaningful takes heart, creativity, and a whole lot of persistence. Every strong brand starts with a story, and when the purpose behind a business is clear, everything else, from the visuals to the voice, just falls into place. The women I’ve worked with always lead with passion, and that authenticity is what draws people in.

Launching a brand is never linear. There are revisions, pivots, and moments when things don’t go exactly as planned. But I’ve learned that progress matters more than perfection, and having a creative partner who understands that makes the process so much easier (and way more fun). The work I love most lives at the intersection of design and strategy—creating visuals and experiences that not only look beautiful but also tell a story and spark connection. When those elements come together, a brand feels effortless and human, which to me is what it’s all about. Behind every woman-owned business is a network of other women showing up, supporting, and cheering each other on. From vendors to collaborators to customers, that sense of community is what keeps these brands thriving. It’s easy to get caught up in the next launch or milestone, but I’ve learned to slow down and celebrate the small wins too, the first sale, a successful event, a post that really lands. Those are the moments that make the journey worth it.

Working with women founders has shaped how I approach my work and how I see creativity and business as a whole. It’s reminded me that good design isn’t just about how something looks, it’s about connection, emotion, and purpose. Here’s to the women building from the ground up, leading with intention, and creating work that lasts. I feel lucky to play even a small part in their stories.

— Lily